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Hot Off The Press: The New ghd Air Puts the Salon In Your Hands

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Perfectly Imperfect Beauty: Hot Off The Press: The New <i>ghd Air</i> Puts the Salon In Your Hands

Monday, January 30, 2012

Hot Off The Press: The New ghd Air Puts the Salon In Your Hands

Established as a professional stylists’ must have styling tool for over 10 years,  ghd  has revolutionized the way in which we style our hair. Now ghd, the world’s leading luxury haircare brand brings you its first salon strength hairdryer that will blow you away - ghd air.  

Developed in conjunction with professional styling experts, the new ghd air is designed to help  you unlock the secret to a gorgeous salon blow dry, every day. Featuring a powerful professional  motor and  advanced ionic technology, it delivers exceptionally fast drying  and styling  while  helping to reduce frizz, leaving your hair soft and silky. Whether you’re looking for quick, sleek,  smooth results or fabulous, impactful volume, ghd air puts the salon power in your hands. It’s  the perfect companion to the other ghd styling tools and makes sure you leave the house  looking beautifully glamorous. 

ghd CEO Paul Stoneham  says: ‘We’re extremely proud to be launching ghd air, especially in our 10th anniversary year. An incredible amount of research, development and testing has gone into  producing such a high caliber, salon strength hairdryer. ghd air will leave consumers literally  blown away.”  
Ultimately sleek and stylish, the specifically designed ergonomic shape gives you total control over your style creation – whilst looking elegantly chic at the same time. Hailed as the ‘Aston Martin of Haircare,’ over the last 10 years ghd has transformed the style of women around the globe.  The launch of ghd air is the latest addition to ghd’s hair care range and is the perfect fusion of ghd design and salon power. 

An ideal tool to help create a salon look at home, the new ghd air boasts the following benefits:

 Advanced Ionic Technology: for reduced frizz and a silkier, softer finish
 Cool shot button: for a quick blast of cool air to fix your look in place
 Salon strength AC motor: for more powerful drying
 2 concentrator nozzles: helping to create a wide variety of styles
 Ergonomic design: for easy handling and maximum control

The new ghd air professional hairdryer doesn't just dry hair, it inspires it.



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