Urban Decay Refines Their Eyeshadow Range

Urban Decay incited a bit of Twitter mayhem yesterday by cryptically suggesting they had an announcement that would shake us down to our beauty loving toes. This morning the enticing secret was finally revealed...They have reformulated and repackaged their single eyeshadows.

There are 68 shades-some new colours and some old colours in the new formula-that come in 5 different finishes: duotone, matte, satin, shimmer and sparkle. All the shadows can be purchased individually but are also instantly depotted to fit in to the customizable palettes. This will be a relief for many eyeshadow organizing fanatics like myself who have broken countless shadows trying to depot them using the old straightening iron trick.

I have not seen the palettes in person but I am anticipating one hiccup: each palette comes with an eyeshadow brush and Walk of Shame eyeshadow. If you only purchase one palette this won't be an issue, BUT for those who purchase more than one before the price increase (currently on $18 for the pre-launch), you will be left with multiples of the same eyeshadow. 

Already love the shadows in your recent Urban Decay and Naked2 palettes? Well that is because you already have the new formula! Unbeknownst to us, Urban Decay snuck their new formula into their latest palette releases which may attest to why so many people commented on the texture variations between Naked and Naked2.

To see examples of possible colour combinations and high quality swatches, check out Karen at the Makeup and Beauty Blog's post.

Christine from Temptalia gives a FANTASTIC comprehensive breakdown of the palette and whether or not it is worth the investment:

I like that I can cutomize my own palette, but Christine makes a good point: it would cost $126 for six shades when the regular palettes with 10+ shadows only cost $50. I have 5 single Urban Decay shadows that I want to depot so I may buy one empty palette for $18. I need to see it in person to decide first. What do you think about this new release? Worth the suspense and hype?